CRM Manager

Who we are

PANGAIA exists to design a future where people and planet reconnect, through every product we create, the stories we tell, and every action we take. We fuse innovation, design, and purpose to responsibly deliver products and experiences that nurture well-being while ensuring minimal collective environmental footprint.

We are a global collective: one heart, many creative minds. From designers to scientists, from storytellers to retailers, we unite to build a platform that brings meaningful innovation to life. We don’t just sell products — we redefine their role: shifting from symbols of consumption to instruments for wellness, consciousness, and lasting positive impact.

Our vision is simple: empower people to live more intelligently, beautifully, and responsibly through purposeful design, cutting-edge innovation, uncompromising quality, and a deeply connected community.

The role

We are looking for a strategic and hands-on CRM & Lifecycle Marketing Manager to take full ownership of our customer engagement systems and campaigns. This role will lead the implementation of our CRM platform (Klaviyo), develop lead generation actions, build segmentation and lifecycle flows, and run end-to-end CRM campaigns across email and SMS. The ideal candidate is both data-driven and creatively attuned to our brand’s voice and mission.

Key Responsibilities

System Implementation & Optimisation

• Lead the successful evolution of our Klaviyo platform across email, SMS and Whatsapp.
• Define and optimise customer segmentation, tagging, and personalisation logic.
• Ensure seamless integrations with e-commerce platforms, CDPs, and data sources.

Lead Generation

• Develop and implement strategies to generate leads and grow our first-party database.
• Partner with IT, retail and E-Commerce teams to ensure successful implementation of lead generation strategies. 

Lifecycle Campaign Strategy & Execution

• Design and execute customer lifecycle journeys (welcome, nurture, retention, win-back, post-purchase, etc.).
• Develop content calendars and automation logic tailored to key customer segments.
• Collaborate with Creative and Brand teams to ensure campaign assets are brand-aligned and performance-driven.

Performance Monitoring & Optimisation

• Track campaign performance (CTR, open rates, conversions, revenue attribution).
• Continuously optimise subject lines, send times, cadence, and creative based on A/B testing and data insights.
• Build reporting dashboards to share performance with leadership regularly.

Team Interactions and Enablement 

• Build a strong partnership with Brand Marketing, UX and graphic design teams to develop best quality visual and copy content.
• Develop scalable CRM processes, playbooks, and SOPs for future team members.
• Establish targets, manage, mentor and develop future team members.

• 8+ years of CRM and/or lifecycle marketing experience in DTC, preferably in fashion or lifestyle.
• Proven experience deploying and managing Klaviyo or equivalent CRM platforms.
• Strong understanding of customer segmentation, funnel behavior, and performance KPIs.
• Creative sensibility with ability to craft brand-aligned messaging and journeys.
• Comfortable working cross-functionally between ecom, brand, tech, and creative teams.
• Data-savvy with a test-and-learn mindset.

Why Join Us?

At PANGAIA, you will play a pivotal role in building a data-driven culture and a globally recognised responsible fashion brand at scale. You’ll have the chance to work at the intersection of innovation, design, and purpose, creating impact beyond commerce while delivering meaningful returns to shareholders.

By supporting both our e-commerce core and our growing retail footprint, your work will directly shape how we scale international, grow sales and how we optimise operations.

If you are ready to shape the future of responsible fashion and lead one of our most important growth engines, we would love to hear from you.