Performance Marketing Manager

Who we are

PANGAIA exists to design a future where people and planet reconnect, through every product we create, the stories we tell, and every action we take. We fuse innovation, design, and purpose to responsibly deliver products and experiences that nurture well-being while ensuring minimal collective environmental footprint.

We are a global collective: one heart, many creative minds. From designers to scientists, from storytellers to retailers, we unite to build a platform that brings meaningful innovation to life. We don’t just sell products - we redefine their role: shifting from symbols of consumption to instruments for wellness, consciousness, and lasting positive impact.

Our vision is simple: empower people to live more intelligently, beautifully, and responsibly through purposeful design, cutting-edge innovation, uncompromising quality, and a deeply connected community.

The Role

As we relaunch and scale the brand globally, the Performance Marketing Manager plays a critical role in accelerating digital growth through data led, commercially focused, paid media execution. This role is responsible for ensuring that every investment across paid channels delivers measurable impact, supporting both short term revenue and long-term customer growth across markets.

Sitting within the Ecommerce team and reporting to the Head of Ecommerce & Digital Growth, the Performance Marketing Manager owns the performance of all paid acquisition channels, working in close partnership with our performance marketing agency. The role ensures that strategy, budget, and execution are aligned, optimised, and continuously improved to maximise return on spend and drive sustainable scale.

Key Responsibilities

Paid Media & Channel Management

• Own and oversee performance across all paid channels, including but not limited to paid search, paid social, display, shopping, and affiliates
• Support and enhance the work of our performance marketing agency, ensuring clear briefs, strong execution, and consistent optimisation
• Develop strong, collaborative working relationships with agency partners to drive continuous improvement

Strategy & Planning

• Collaborate with the Head of Ecommerce & Digital Growth to define paid media strategy aligned with overall ecommerce and growth objectives
• Lead budget forecasting and planning across paid channels, ensuring spend is effectively allocated and controlled
• Monitor budgets closely to ensure channel-level spend remains within agreed limits

Optimisation & Performance

• Closely monitor campaign performance, proactively identifying opportunities for optimisation and efficiency gains
• Plan, execute, and evaluate A/B tests, experiments, and conversion rate optimisation initiatives
• Drive continuous improvement in conversion, acquisition, and ROI through data-led decision making

Global & Cross-Functional Collaboration

• Manage and optimise global paid media accounts across multiple markets
• Share performance insights, learnings, and best practices with the wider Marketing and Go-To-Market teams to maximise campaign effectiveness
• Work cross-functionally to ensure paid media activity supports product launches, promotions, and wider brand initiatives

Reporting & Insights

• Measure, analyse, and report on performance across all paid digital marketing activity
• Translate data into clear insights and actionable recommendations to inform strategy and future investment
• Identify new growth opportunities through performance analysis and market trends

What we are looking for

Technical & Functional Skills

• Deep expertise in performance marketing across paid search, paid social, display, shopping, and affiliate marketing, with a strong understanding of how channels work together within a full-funnel acquisition strategy.
• Proven experience managing and optimising media budgets at scale, including forecasting, pacing, and performance-based reallocation across channels and markets.
• Strong analytical capability, with the ability to interpret performance data, identify trends and inefficiencies, and translate insights into actionable optimisation strategies.
• Hands-on experience with analytics and reporting tools such as GA4, platform-native dashboards, and performance reporting frameworks; familiarity with ecommerce platforms (e.g. Shopify) is advantageous.
• Experience working with external performance marketing agencies, providing strategic direction, reviewing output, and ensuring accountability against agreed KPIs.

Strategic & Commercial Competencies

• Ability to translate ecommerce and commercial objectives into clear, scalable paid media strategies that drive revenue, efficiency, and customer growth.
• Strong understanding of performance marketing within a premium fashion or lifestyle context, balancing efficiency targets with brand positioning and creative integrity.
• Experience planning and executing test-and-learn frameworks, including experimentation, conversion optimisation, and creative performance testing.
• Ability to align paid media strategy with seasonal launches, key trading moments, and wider go-to-market plans across regions.
• Commercially minded, with a strong grasp of unit economics, ROAS, CAC, and contribution margin.

Profile & Attributes

• 4–5+ years’ experience in performance marketing, digital acquisition, or growth marketing, ideally within ecommerce or fashion/lifestyle brands.
• Comfortable operating independently in a fast-paced, evolving environment while collaborating closely with senior stakeholders and agency partners.
• Detail-oriented and highly organised, with the ability to manage multiple channels, markets, and priorities simultaneously.
• Confident communicator, able to present performance insights clearly and influence decision making across teams.
• Curious, proactive, and results driven, with a strong appetite for continuous improvement and innovation in digital growth.
• Experience working across European markets is advantageous.

Why Join Us?

At PANGAIA, you will play a pivotal role in scaling the brand globally, shaping how we acquire customers, deploy media investment, and drive sustainable ecommerce growth across markets. This role has a direct impact on our global relaunch, owning the performance of paid acquisition channels and ensuring every investment delivers measurable commercial value.

If you are motivated by data led decision making, continuous optimisation, and building efficient, scalable growth across channels, we would love to hear from you.